dalesmen brand design


Bedford, USA

Crafting a premium sales identity

It was no mistake for an American brewery to choose a Yorkshire based design agency to create their future brand. In an area steeped in whisky history, the founders synergised their Yorkshire heritage and new American home to open a brewery in Bedford, PA. 

With an American home and Yorkshire heart, the founders of Dalesmen were looking for an identity to reflect their culture; this was developed through exceptional design and wholesome imagery. 

dalesmen brand creation
dalesmen digital print
dalesmen brand asset
dalesmen motion design

We crafted the logo from a profile of each of the co-founders, grouped together adorning Yorkshire flat caps as a reflection of their bond and heritage. Our colour palette for this scheme expresses nature through soft greens and heathers inspired by Scottish tweeds and the beautiful Yorkshire Dales landscapes.